-
Is my product on the shelf?
-
How does my retail price compare with competition?
-
How many shelf facings am I allotted?
-
Am I adequately stocked? Is shelf/display inventory low?
-
Am I on special? On display? Where on the sales floor?
-
Do point-of-sale materials call attention to my product?
-
Is my product fresh? Being rotated? Are date codes current?
-
What else do I need/want to know about my retail exposure?
